The Ultimate Guide to Azazie Sales: How to Score the Best Deals on Wedding & Bridesmaid Dresses

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The Cheat Sheet (TL;DR)

If you’re in a rush and just need the bottom line, here are the biggest takeaways to save your wallet. We condensed the most critical money-saving tactics into this quick list.

• Wait for Cyber Week: It’s basically the only time you’ll get a site-wide discount (usually 10-15%). If the wedding is next year, wait for November.

• Custom Sizing is the Real Deal: It’s free, and it saves you the $50-$150 you’d normally spend at a local tailor.

• Outlet = High Risk, High Reward: You can score a dress for $35, but it’s final sale. Measure twice, buy once.

• Bulk Orders Don’t Work: Buying 10 dresses at once won’t lower the price per dress, though it will save on shipping.

• Hunt for Fresh Codes: Influencer codes on TikTok (10% off) are your best bet during the off-season, but they expire fast.

• Fabric Dictates Price: Chiffon is way cheaper than Velvet or Sequin. If you have a choice, pick the cheaper fabric.

• Watch the Returns: Standard sizes often incur restocking fees; custom sizes are non-returnable.

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Why You Won’t See Constant 50% Off Banners

If you’re waiting for a massive clearance sale like you’d see at the mall, you’re going to be waiting a long time. To save money here, you have to understand how Azazie works: they are largely “made-to-order.”

Traditional stores buy thousands of dresses, hope they sell, and slash prices on whatever is left over. Azazie doesn’t do that. They don’t cut the fabric until you place the order. Because they don’t have a warehouse full of unsold inventory collecting dust, they don’t need to run desperate clearance sales to get rid of it. You might wonder, does azazie have sales constantly? The answer lies in this production method.

This model is actually why they’ve grown so fast. In fact, azazie.com ‘s annual sales on its online store amounted to $ 262.9M in 2024, proving that people prefer this custom approach over digging through clearance racks. It keeps their base prices lower than a boutique, making it easier to be a bridesmaid on a budget, but it means you rarely see those deep “half-off” discounts unless you’re looking at discontinued items.

The “Hidden” Sale: Custom Sizing

Here is the biggest money saver that nobody thinks of as a “sale.” It’s the custom sizing. Think about the last time you bought a formal dress. You paid $150 for the dress, but then you had to pay a seamstress another $80 to hem it and take in the bust. That $150 dress actually cost you $230.

Azazie does custom sizing for free. You give them your measurements, and the dress shows up fitting you. That is an instant savings of $50 to $100 on alterations. It’s better than any 10% coupon code you’ll find. It is the single biggest financial perk of the platform.

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The Math Check:

• Boutique Dress: $150 (Retail Price) + $80 (Hemming) + $45 (Taking in Bust) = $275 Total

• Azazie Custom: $119 (Retail Price) + $0 (Custom Length) + $0 (Custom Bust) = $119 Total

• Total Savings: $156.

The Alteration Safety Net

Even better? If you order a custom size and it’s slightly off (it happens), Azazie will actually reimburse you for local tailoring up to a certain amount (usually around $50). It’s basically an insurance policy for your dress.

Knowing how to fix your bridesmaid dress if it doesn’t fit on the day of the wedding is a good life skill, but getting paid back for the fix is even better. You get the custom fit and a safety net for adjustments, which is a financial benefit you won’t find with off-the-rack retailers.

Resale Value Retention

Here is another angle: resale. Because the dresses are often custom or specific colors, the resale market (Poshmark, etc.) is huge. Buying full price knowing you can recoup 40% later is a solid move. A bride doesn’t just want “blue”; she wants “Dusty Blue.” If you buy a dress for $100, you can often sell it for $40-$50 to a bridesmaid who needs that exact color in a rush.

The “Try Before You Buy” Loophole

Buying a dress online is terrifying. What if the “Dusty Rose” looks like Pepto-Bismol in real life? What if the size 6 fits like a size 2? We highly recommend the “At Home Try On” program.

For about $10-$15, they ship you sample dresses. You try them on in your living room, see how they look in natural light, and send them back. As noted in the press, “Azazie’s sample dress program lets you try on one of our dresses before you make your purchase” (Shababeek), which saves you from the disaster of buying a non-returnable custom dress that you hate.

Pro-Tip: When you do the try-on, make sure you have the right gear. Check out the 5 things to bring when you try on a bridesmaid dress—like the actual bra and shoes you plan to wear. It makes a huge difference in how the dress hangs.

Checklist: The “At Home Try On” Strategy

• [ ] Select 3 Sizes: Pick your estimated size, one size up, and one size down.

• [ ] Check Lighting: View the dress in outdoor (natural) light vs indoor light.

• [ ] Sit Test: Sit down in the dress to ensure it isn’t too tight in the hips.

• [ ] Timeline Check: You typically have 7 days to return samples; set a phone reminder.

• [ ] Keep Tags On: Do not remove tags or you may be charged full price.

Sample Clearance Sales

Also, those try-on dresses don’t stay in circulation forever. Azazie eventually retires them and sells them for dirt cheap (50-70% off). Look for notes in the “Ready to Ship” section indicating an item was a sample. It might need a $10 dry cleaning, but for a bridesmaid on a strict budget, a $30 dress is a victory.

Calendar-Based Markdown Events

Azazie isn’t random with their sales. They follow a pretty predictable schedule. If you know the calendar, you won’t make the mistake of buying full price three days before a sale drops.

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Azazie Sales Calendar Projections

Month	Likely Event	What to Expect
January	Post-Holiday / New Year	Clearance on Winter Styles
May	Memorial Day	Usually 10% off Select Styles
July	Summer Flash Sales	Category specific (e.g., “Velvet Sale”)
September	Labor Day	Free Shipping or 10% off
November	Cyber Week / Black Friday	10-15% Site-Wide (The Big One)
December	End of Year Clearance	Up to 70% off Retired Colors

Cyber Week and Black Friday

If you can wait, wait for November. Cyber Week is historically the only time you get a discount that applies to *everything* in your cart. While you’re scouring the web for the best Black Friday and Cyber Monday wedding deals, keep Azazie at the top of the list.

Warning for Winter Weddings: If the wedding is in January, do NOT wait for Black Friday. The production times slow down during the sale because everyone is ordering at once. Saving $15 isn’t worth the panic attack of your dress arriving two days before the ceremony.

Strategic Timing for Brides

Summer brides have the advantage here. If you get your swatches in September, you can have the whole squad order in November during the sale. This is actually pretty common—according to The Aisle Report, 53% of brides purchased their wedding gown 11 months or more before their wedding day, so planning ahead to hit that sale window is a smart move.

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Accessory Bundling

Sometimes Azazie structures sales with tiers (spend more, save more). This is where you combine forces. Add the groomsmen’s ties or matching wraps to the order. This is easier now that they’ve expanded. As reported by Retail Dive, “the footwear collection is comprised of 25 styles… plus nine unique bag silhouettes, with all items priced under $70” (Retail Dive). Adding a bag might bump you into a 15% off tier.

Flash Sales and Pop-Up Promos

Sometimes you’ll see random flash sales, like “20% off Velvet.” These are great if they match your needs, but don’t bank on them. Sign up for the email newsletter—they usually warn subscribers the night before a flash sale goes live, giving you first dibs on inventory.

Student and Military Programs

Don’t forget the standing offers. Students and military personnel get a permanent 10% off. You have to verify your ID through their site (usually via StudentBeans or ID.me), but it’s the most reliable way to get a discount if it’s not holiday season.

The Stacking Math:

• Scenario A (Clearance): Dress marked down to $45 (Final Sale). Cost: $45.

• Scenario B (Student Code): Full price dress $89 – 10% Student Discount ($8.90). Cost: $80.10.

• Verdict: Clearance is cheaper, but the Student Code lets you buy a new style with a return policy.

Swatch Coupon Redemption

One little hack: when your swatch packet arrives, look for a card insert. It frequently contains a promo code equivalent to the amount you spent on swatches. It effectively makes the color check free, provided you remember to enter the code at checkout.

The “Ready-to-Ship” and Outlet Options

If you need a dress *now* (like, next week) and you’re broke, go to the “Ready to Ship” section. This is their outlet. These are dresses that are already made and sitting in a warehouse. You can find gowns for up to 70% off. Finding inventory here requires digging, but for the flexible shopper, it is a gold mine.

Navigating the Outlet Section

The catch with the outlet is consistency. A “Burgundy” dress made six months ago might be a slightly different shade than a “Burgundy” dress made today due to dye lot variations. If you are the only bridesmaid, this doesn’t matter. If you are matching five other girls, this is a risk.

Final Sale Risks

Outlet items are almost always Final Sale. No returns. No exchanges. You must measure yourself with a tape measure before clicking buy. Bridal sizing is not vanity sizing. If you wear a 6 at Old Navy, you might be a 10 at Azazie. Trust the chart, not your ego.

Social Driven Savings and Market Myths

Azazie spends a lot of marketing money on influencers, not TV commercials. That means the best coupons are usually buried in a TikTok caption. When you ask does azazie have sales right now, the answer is usually found in a hashtag search.

The Influencer Code Ecosystem

If there isn’t a sale on the homepage, go to TikTok or Instagram and search #AzaziePartner. Filter by “This Month.” You want a code from a recent video. If you try a code from a video posted six months ago, it’s definitely expired. A code from a video posted this week has a 99% success rate.

Seasonal Ambassador Cycles

Marketing runs in cycles. They flood social media in Spring (for summer weddings) and Fall (for winter weddings). If you can’t find a code in July, it’s not you; it’s the cycle. You might have to rely on the student discount or newsletter sign-up offer instead.

The Bulk Order Myth

We see this question all the time: “If I buy 10 dresses, do I get a discount?” The answer is no. Azazie is already direct-to-consumer. They don’t have wholesale pricing for bridal parties.

The volume they handle is already immense. With reports indicating that Azazie is selling its collection of dresses… at a clip of 5,000 per day, a 10-dress order isn’t really “bulk” to them. The only thing you save on is shipping costs by bundling the order, but then you have the headache of distributing the dresses yourself.

The “Anti-Sale”: Avoiding Hidden Fees

A discount code is useless if you get hit with fees on the back end. You need to play defense against the return policy.

Return Policy Cheat Sheet

Item Type	Return Policy	Restocking Fee?
Standard Size Dress	Returnable within 30 days	Yes (Variable, usually 10%)
Custom Size Dress	Final Sale (No Returns)	N/A (Cannot return)
Ready-to-Ship (Outlet)	Usually Final Sale	N/A
Swatches	Final Sale	N/A

The Restocking Fee Reality

Azazie isn’t Amazon. If you buy three standard-size dresses to try on and return two, they might charge you a restocking fee (usually 10%). This covers the cost of them steaming and repacking the dress. It adds up fast.

Standard vs. Custom Return Rules

Here is the golden rule: Standard sizes can go back; custom sizes stay with you. Custom dresses are made for your body and have zero resale value to Azazie. Do not order a custom size just to “see how it fits.” Use the sample program for that.

Swatch Strategy Optimization

Swatches are the hidden tax of wedding planning. Use the “New Customer” perk. When you first land on the site, you often get a pop-up for free swatches. Use your partner’s email or a bridesmaid’s email to claim them. Do not pay for fabric samples if you don’t have to.

Material and Design Value Hacks

Did you know the fabric you pick changes the price? A Chiffon dress is almost always cheaper than a Velvet or Sequin dress. If the bride is chill and lets you pick the style, check the fabric prices. You can save $30-$50 just by choosing a Chiffon style over a heavy Satin or beaded one.

Chiffon is the economy class; it looks great and costs the least, making it easy to find 50 bridesmaid dresses under $150 without sacrificing style.

Fabric Price Impact:

• Style: A-Line Floor Length Gown

• Fabric A (Chiffon): $89

• Fabric B (Velvet): $119

• Savings: Choosing Chiffon saves $30 per bridesmaid immediately.

The Convertible Dress Value

The convertible dress is the MVP of value. These dresses have long straps that can be tied in different ways. You get one dress that can look like ten different dresses. You can wear it again to a holiday party or gala, lowering your “cost per wear” dramatically. You aren’t buying a bridesmaid dress; you are buying a formal gown you can actually recycle.

Managing the Stress Beyond the Dress

Okay, so you hacked the price. You got the dress for $89, you got the free custom sizing, and you dodged the restocking fee. You’re winning on the financial front. But let’s be honest: the dress is the easy part. The hard part is actually being a bridesmaid. The group chats, the planning, the speeches, the drama—it’s a lot.

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This is where Bridesmaid for Hire comes in.

Jen Glantz started this company because she knew that standing by the bride is about more than just looking good in pictures. It’s emotional and logistical work.

• For the Maid of Honor who is drowning: If you’re staring at a blank page trying to write a speech, or trying to plan a bachelorette party that doesn’t bankrupt everyone, Bridesmaid for Hire has AI wedding tools and coaching to help you get it done fast.

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You’ve got the wardrobe sorted with Azazie; check out Bridesmaid for Hire to help you sort out the rest of the chaos.

Final Thoughts

Being a bridesmaid is basically a part-time job that you pay to do. It requires project management skills, financial planning, and a lot of patience. But if you’re smart about how you shop—using custom sizing, timing your purchase, and checking the outlet section—you can at least keep the costs down.

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And for everything else? From writing that toast to organizing the bachelorette party, lean on tools like Bridesmaid for Hire’s 100+ AI wedding tools. You don’t have to do it all alone.