On a late-June evening, two distant friends asked Jen Glantz to be a bridesmaid. Jen came home and vented to her roommate about being “always a bridesmaid” and her roommate said to her, “Yes, you’re good at this and everyone knows that. You’ve become a professional bridesmaid.”
That’s when Jen had a “lightbulb” moment. In the $300 billion wedding industry, why is there no one whose job it is to be there, really be there, for the bride?
Since she was good at being a bridesmaid, and had done it more time than she could count on both hands, why couldn’t she do it for strangers?